Letter from the Editor

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Welcome to the March 2013 edition of our magazine. In this edition, we are stepping up our game and introducing our new and improved “themed” issue release. This month’s theme is innovation. We focused in on some of our writers’ most innovative techniques and ideas for success, making this one of the most interesting issues to date. This month’s knock-out line-up includes great concepts presented by a few of our outstanding experts.

You’ve probably heard the warning, “Don’t throw the baby out with the bathwater,” but author Joseph Basala suggests keeping some of that old bathwater, too. In Review Your Product Re-Use Strategy to Allow Innovation, he argues that innovation can be most successful when approached as an evolutionary process, not as a re-creational one. He demonstrates how keeping a large portion of your processes, assets, or strategies in place and building off of, or re-implementing, those that work best can result in dramatically faster implementation, better quality, and higher success rates.

Innovation starts with ideas, and ideas, as we all know, come from people. In Change Faster or Die – Increasing the Rate of Change, Tom Palka gives you three strategies to mix up your creative sessions that will stimulate new ideas and innovation. It’s a punchy, focused article that provides practical exercises in creativity.

One Size Fits All by Dave Verduyn asks the question, “Is one innovation strategy right for your entire company?” If you’re like most companies, probably not. Learn how to organize your creative tool box to know which tool is right for the job.

The last article may easily be the most important for some of our readers. Ron Sellers brings to light the conflict between customer satisfaction and customer loyalty. Good numbers on the customer satisfaction side might have no correlation to your customer’s loyalty. Keep your customers! Read his article, Customer Satisfaction and Loyalty – Not Always Hand in Hand, and learn the pitfalls to avoid.

Remember these innovative ideas next time you head into a meeting and you’ll help your organization’s ideas grow.

Be sure to leave questions and comments at the bottom of the articles; we want the articles to serve as a start to a broader conversation about innovation and creativity in the workplace. And if you have an article idea to share – we welcome that as well.

Ron Crabtree


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