Getting to Know the Customer Redux
Do you remember a few years ago (or was it decades?) when management gurus were preaching the inverted pyramid? You remember, instead of the CEO… Read More ›
Do you remember a few years ago (or was it decades?) when management gurus were preaching the inverted pyramid? You remember, instead of the CEO… Read More ›
An interview with Michael Hinshaw, CEO of Mcorpcx Michael Hinshaw is the CEO and founder of San Francisco based Mcorpcx, one of the leading companies… Read More ›
When certain B2B purchasing decisions are to be made, it becomes a group effort incorporating different corporate personas. For example, a company looking for a… Read More ›
Some refer to the past half-decade as the “terrible teens.” Globalization and a myriad of crisis brought home by instantaneous media and global connection are… Read More ›
When facilitating a meeting, keep it focused and on point. Don’t let side issues crowd out the objective of the meeting. In fact, the more… Read More ›