Smart Operations: The New OpEx for Manufacturing, Part I

Smart Operations: The New OpEx for Manufacturing, Part I

Using big data collection and analysis, the Internet of Things, investment in technology and pervasive partner collaboration to maximize value streams for the future of… Read More ›

Loyalty Programs Best Practices

Loyalty Programs Best Practices

It’s well known that one of the most valuable assets for any company is its loyal customers. Not only do they account for the majority… Read More ›

The 12 Most Common Direct Marketing Mistakes (B2C, B2B)

The 12 Most Common Direct Marketing Mistakes (B2C, B2B)

The Harvard Business Review offered up the following observation from a recent study 1 List Selection: Is the list updated and have an estimated bounce… Read More ›

B2B Digital Marketing Best Practices-CRM

B2B Digital Marketing Best Practices-CRM

Identifying and Developing Loyal customers Numerous studies have shown that about 75% of company profits are derived from “loyal customers.” Of course, it all depends… Read More ›

Globalization Backlash and the Winds of War

Globalization Backlash and the Winds of War

Issues such as recent political talk of building walls along the borders, growing disenchantment with globalization,  un-raveling NAFTA, fear of terrorism and runaway migration to… Read More ›