Getting to Know the Customer Redux

Getting to Know the Customer Redux

Do you remember a few years ago (or was it decades?) when management gurus were preaching the inverted pyramid? You remember, instead of the CEO… Read More ›

The Customer Experience (CX) and Survival in the 21st Century

The Customer Experience (CX) and Survival in the 21st Century

An interview with Michael Hinshaw, CEO of Mcorpcx Michael Hinshaw is the CEO and founder of San Francisco based Mcorpcx, one of the leading companies… Read More ›

B2B Customer Personas

B2B Customer Personas

When certain B2B purchasing decisions are to be made, it becomes a group effort incorporating different corporate personas. For example, a company looking for a… Read More ›

Thinking for the Long Term

Thinking for the Long Term

Some refer to the past half-decade as the “terrible teens.” Globalization and a myriad of crisis brought home by instantaneous media and global connection are… Read More ›

TOP Facilitator Tip # 5:  Less is More

TOP Facilitator Tip # 5: Less is More

When facilitating a meeting, keep it focused and on point. Don’t let side issues crowd out the objective of the meeting. In fact, the more… Read More ›